Aug 01, 2022
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Marketing and sales services can take days, weeks or even months. In the B2B industry, it can even take years! As a company committed to success, not converting leads fast enough can lead to serious inconsistencies in the sales process. You need to nurture and continually nurture leads. At times, this can be an intensive and time-consuming process. If done incorrectly, nurturing can lead to inefficiencies. In fact, as many as a third of B2B companies follow up on their leads each month . However, there is always a way to Latest Mailing Database ease the process, and only through your website! Every company needs to have a proper website! A well-established CMS version can help you convert leads into customers and generate positive business results in the process. That's why in this article, we'll walk through the most effective strategies for winning customers and impacting sales through web design. Define the conversion rate optimization process If you're going to use your website's design to increase sales, you need to figure out or rethink your entire conversion rate optimization (CRO) process. Performing actions on your website should be effortless. If your website was designed using the CRO process, there are various issues that can be addressed to help you convert. First, get your data right It is wise to collect data that can reveal the vulnerabilities of your CRO program. For a complete picture of the current situation, Google Analytics can be used . To see if the data is leading you in the right direction, you need to first set a GA goal. In Google Analytics, you can define three main goals: Goals : Track visitor activity on a single page or group of pages. For example, completing an order or filling out a form. Engagement goals : Track the time people spend on your site, the number of pages they visit, and their activity. Event Targets : Track actions that occur separately from page loads, such as document downloads, video playback, and AJAX elements.