The Cost per click in Facebook campaigns can vary considerably depending on the chosen audience. Choosing the right audience pays off in better metrics like higher CTRs and conversion rates, plus, of course, lower CPCs. That is why it is important to choose a good Facebook Ads campaign strategy . Index of contents lookalike audience CRM clients Website Audience by time on page Users visiting specific pages Users who have not visited the website for a long time Users who visit the blog LTV Audiences Many times we generate audiences without any previous forecast and they end up obsolete in the audience lists, here we leave you some audiences that have given us the best results:
lookalike audience Lookalike audiences are one of the key audiences in Facebook Ads targeting. They allow you to reach new users who have similarities with current visitors or buyers. Lookalike audiences look for users with points in common with your sms services ideal clients. It is very useful because it allows you to open the radius of action of your campaigns without making your bids excessively expensive. To build this type of audience, different data sources can be chosen: page followers Website visitors CRM customer lists In order to work, at least 100 users are needed, although Facebook recommendations are more than 100. The larger the sample,
the more facilities the algorithm will have to generate an accurate lookalike. Once the data source has been chosen, the desired size must be selected. Being the most precise 1% and up to a maximum of 10%. Larger audiences have more reach, but the points in common with the reference group are more diffuse. Small audiences provide more precision in the impacts, but reduce the reach. Depending on the strategy and objectives, it may be interesting to use more similar or broader audiences. Demographic specifications: once the lookalike audience has been created, the segmentation can be further specified through the Power Editor . If what is needed is an audience similar to the buyers, but also made up only of women from Seville, this can be done through the drop-down menus.