I call this the PFLAG effect”, referring to the Telemarketing List advocacy group that used to be called Parents, Families and Friends of Lesbians and Gays and now simply operates under the abbreviation PFLAG. Millennials, as the most free-thinking Telemarketing List generation ever, play an important role in this. This effect is perhaps the most important economic reason for targeting the LGBT target group as an organization. Segments are Telemarketing List accessible (in the communication) Segments are accessible Accessibility is about communicating with your customers and being able to get things to their attention, know how to reach them.
How can you find Telemarketing List them (LGBT or maybe just gay) if those characteristics are not directly observable or centrally registered? Do you rely on self-reported behavior or identity, for example via survey or census? That means, if some Telemarketing List don't answer the questions honestly, the data will be unreliable. This could happen if the interviewee fears being discovered by a boss or family member. The lack of children is actually Telemarketing List the main (economic) reason for targeting this group.
Straight people without children are (almost) equally Telemarketing List interesting, but they are far from easy to find. With LGBT people there are more or less physical places where you can find them relatively easily, such as catering, associations, and furthermore Telemarketing List the readers or visitors of certain media, magazines, websites, events.The segment is big enough to be profitable segment not big enough. The size of the market in terms of purchasing Telemarketing List power is directly dependent on the established number of consumers and their (disposable) income.