Relying on their own brands and the spread of old users can achieve stable growth and long-term retention, basically in a long-term growth period. Products executive list in the mature stage have a large number of users, the products are more mature and have a stable experience, and they have better support for user operation. This stage of investment provides early executive list warning of user loss, and it is easier to achieve positive input and output; of course, in the case of sufficient operating resources, In this case, it is recommended to carry out user churn prevention operations earlier. 3.
Loss warning settings After users have been silent for a long time or even lost completely, the input and output of intervening will be very low. The executive list correct way to deal with it is to establish a sound early warning mechanism for loss, identify users at risk of loss in time, conduct intervention guidance, and maximize the retention of users. The general loss executive list prevention mechanism can be built in five steps as follows: Defining churned users: What kind of users are churned users? Analyze churn symptoms: characteristics of churning users and behavior before churn.
Establish an early warning mechanism: monitor data to identify potential lost users. Lost user stratification: stratify lost users and formulate a differentiated strategy for executive list recall. Conduct intervention guidance: intervene according to user characteristics and reasons for churn. The definition of lost users is through the two indicators of time (Time) and key behavior executive list (Action), that is, how long the user does not perform the operation of the key behavior; for example, the key behavior of our platform is withdrawal and investment, and the length of time is mainly divided into.