Editor's introduction: With the continuous increase in the cost of customer acquisition of major platforms for e-commerce, traditional e-commerce needs to find bulk sms service a new traffic channel. The rapid growth of live-streaming e-commerce during the epidemic has made people see its broad market prospects. Among them, Diantao and Douyin e-commerce, as the leaders, have their bright spots. The author of this article has analyzed this and shared it with you. 1. Background description Since the birth of traditional e-commerce, it has gone through the birth period bulk sms service and growth period, and now it has matured in various aspects. The original various traffic introduction methods have also been developed and are almost saturated. iResearch shows that since 2016, the growth rate of .
China's e-commerce transaction volume has slowed down, and the cost of acquiring customers for major e-commerce platforms has continued to bulk sms service increase. Traditional e-commerce needs to find a new traffic channel. Data source: White Paper on China's Video Content E-commerce Industry in 2020 In 2019, the video content industry, which has gone through the exploration period, entered a period of rapid growth, and short-term frequency once became one of the most popular entertainment methods. According to iResearch: In 2019, the overall transaction volume of live-streaming e-commerce reached 451.29 billion yuan, accounting for only 4.5% of the overall online bulk sms service shopping scale, and by 2021, the transaction volume of live-streaming e-commerce has reached 1,949.37 billion yuan, accounting for the overall size of online shopping.
It is expected that the penetration rate of live broadcast can increase to 20.3% in 2020. Live e-commerce is in a period of rapid growth. 2. Competitive bulk sms service selection Diantao was originally Taobao Live, an e-commerce live broadcast module independent from Taobao. It is an important APP for Ali to gradually penetrate the video content industry by relying on live broadcast. Douyin, as the leader of the current video content APP, has also begun to cut into the e-commerce market through live broadcast. This article will choose Douyin Live as a competing product, analyze its advantages and bulk sms service disadvantages, and give corresponding suggestions. 3. Competitive analysis 1. Product positioning Diantao Live to facilitate transactions: E-commerce platforms generally use pictures or recorded videos to display product details,