They are therefore the most likely to use this feature. Thus, Facebook offers them the possibility of having significant visibility on the Web, but also, with this tool, of being able to sell their products by targeting an audience that they might not have been able to reach before, Internet users more and more of them are using a mobile to make purchases. This is a real virtual storefront , easy to use, free to install and secure , which facilitates the purchasing process by guaranteeing a user journey.
An a purchasing experience, on mobile among others, fast and fluid. facebook-shop-with-shopify-2 A considerable reach The most used social network in France has fax list more than 31 million active users per month, according to figures published by Facebook at the start of the year. In France, 80% of users go to Facebook from a mobile . So this new section represents a real opportunity for companies that do not have a website or that have sites that are not very responsive. Having a Facebook page dedicated to your activity therefore represents considerable potential for visibility and growth.
This helps generate interest, create engagement, attract new customers and boost business by increasing sales. Today, users will find the information they are looking for directly on the company's or brand's Facebook Page. They therefore no longer need to leave the social network to get information, discover or contact a company. The online shopping function will reduce the risk of cart abandonment and make the purchase faster , without them having to try to visit other competitive sites on the Internet.